Modern dating app developers are moving away from the banal swipe model. They aim to make the process of finding relationships more conscious and personalised. The reason is simple: users of dating services are tired of endless swipes, uniform profiles, and superficial conversations. Therefore, companies are looking for ways to enhance the user experience and make it as positive as possible.

For example, just recently, Meta announced the launch of an AI dating assistant known as chatbot and the Meet Cute feature. Why are companies implementing AI tools, and how does this affect online interaction? Let’s find out.

What modern AI tools can do

Artificial intelligence is gradually infiltrating all areas of our lives, and online dating is no exception. Today, AI is capable of assisting with almost everything, such as creating a profile to finding the perfect partner.

Firstly, AI tools take on routine tasks and alleviate “swipe fatigue.” The users need to articulate their request, for example, “find a girl from Chicago who is into dancing.” The algorithm then provides a selection of profiles that match the specified criteria. This saves time and eliminates the need to spend hours swiping in search of the ideal candidate.

Also, Meet Cute has an interesting functionality. The algorithm offers the user a “surprise match” of a potential partner, once a week. Unlike regular swiping, where the user makes all the decisions, in this case, the candidate is selected by the system. When making this selection, the system considers interests, communication style, and hidden matches in profiles. This is a great opportunity to step outside the usual preferences, as the algorithm may suggest a candidate that the user might not have considered in a standard search.

Another useful feature of AI tools is assistance in profile setup. Users often struggle to decide which photos to post and what to write. AI tools can analyse the photos and suggest what to publish, as well as provide tips on what to include in the bio to make it engaging.

In addition, some AI tools provide suggestions directly during the conversation. When a user encounters a question they find challenging, AI can offer potential responses or gently suggest topics to keep the conversation flowing.

Advantages and disadvantages of AI dating

As we mentioned, the first advantage of implementing AI tools is time savings. Users do not need to scroll through hundreds of profiles, as AI pre-selects the most suitable candidates for them. This allows users to avoid the monotony of swiping through profiles and jump straight into communication.

Also, the implementation of AI makes dating more personalised. Regular users primarily focus on appearance, while artificial intelligence can analyse a broader range of factors, such as communication style, interests, and values. This increases the likelihood of successful matches and reduces the risk of disappointment in a partner due to the notorious “different personalities and views on life.” Additionally, AI can suggest promising candidates that the users overlooked in some ways.

However, there is another side to the coin. Algorithms can create so-called “bubbles,” showing users only profiles of people that fit within the specified parameters and excluding others. Additionally, the topic of data security is critically important. To provide personalised recommendations, AI collects a vast amount of personal data, including interests, preferences, and sometimes, geolocation. Therefore, it is understandable to raise concerns about who has access to this information, how it is stored, and whether it can be used for other purposes.

There are ethical nuances to consider. For some people, using an AI assistant in communication may seem harmless, while for others, it can be a real issue. Many users want to understand how much AI intervenes in the process: does it merely provide suggestions, or does it actually make decisions for the user? Therefore, despite all the advantages, there are doubts about whether artificial intelligence will become a reliable assistant in the search for relationships, or conversely, a barrier.

Why videochats are necessary in the age of AI

Today, it may seem that chat roulettes have long been left in the past, but in reality, these platforms are still very popular. The audience of video services like CooMeet, LuckyCrush, and Mirami is huge. The fact is that other services, even those using AI algorithms, cannot yet bring online communication as close to real-life interactions as video chats do. Platforms like LickyCrush or CooMeet reintroduce elements that are often missing in text communication: non-verbal signals and emotions.

On video chats, you can see a person as they truly are and quickly determine whether there is mutual attraction and whether it’s worth continuing the date. You can observe how your chat partner reacts to your words, how their mood changes, how they gesture, and how they look at you just by communicating through video. These elements are crucial for establishing a real close connection.

Moreover, the functionality of roulette chats allows users to feel more comfortable and confident. For example, there are test calls to check the camera and sound beforehand. Also, many services include features to enhance the video quality, such as automatic face lighting or blurred backgrounds. Additionally, users can start the conversation with audio messages and turn on the camera later, or limit the first conversation to five minutes.

AI + video chats: even more interaction

In conjunction with AI, random chats could reach a new level. For instance, an AI assistant could suggest conversation topics, offer tips on how to make a joke to lighten the mood, or even advice on how to gracefully end the conversation if it reaches a dead end. Many people feel awkward when communicating via video, and technology can help make interactions more natural and enjoyable.

Perspectives: what’s next?

Today, AI is firmly established in most dating apps, and experts suggest that its role will become more significant in the future. It is possible that we might see the emergence of personal “AI concierges” that go on virtual “dates” with one another to determine how compatible their owners are. Today, this may sound like science fiction; however, it may become our reality in a few years.

Nevertheless, it is important to remember that no AI can replace genuine human interaction. The “chemistry” that sparks between people can only occur through personal interaction. Therefore, the primary task for developers is to make the dating process more convenient and safe while ensuring it retains its authenticity and genuine warmth.