Tips for Growing and Expanding a Barbershop Business
Growing a barbershop business requires genuine passion, creativity, quality products, skills, and exceptional customer experience. Barbers should also keep up with market trends and learn creative ways to attract and retain clients.
Marketing is a game changer in any business. So, barbers must develop strategies to improve brand visibility online and market their services to reach more target clients. With all these responsibilities to handle, barbers might wonder where to start. But this guide highlights the steps they should take to push their barbershop business to higher echelons.
Buy Quality Tools and Products
After setting up a shop and decorating it with the desired theme, a barbershop owner must equip it with premium products and tools. An experienced barber will likely know the top brands selling barbershop tools and products. However, starters need to research and consult seasoned barbers to avoid making mistakes.
Beginners and experienced barbers can order quality Gamma+ styling tools online and receive them at the barbershop as soon as possible. Whether they need hair trimmers, hair dryers, trimmer blades, station organizers, flat irons, or hot brushes, they can order them from the store from anywhere. Quality barbershop products help barbers and hair stylists to meet the client’s expectations.
Hire a Competent Team and Build Their Skills
Marketing a barbershop will attract clients for services, but service providers need relevant skills to retain those clients. Since the beauty industry evolves rapidly, barbers should keep learning new skills. They can do so by visiting high-end barbershops to benchmark.
The barbershop owner should identify skill gaps that they can seal to beat the competition. They can organize training, workshops, and tutorials to equip their staff with the necessary skills. With the right skills, barbers can provide the most sought-after hair care services and win more clients from competitors.
Improve Online Presence
It is not enough to have a website and social media pages; clients see similar pages daily. So barbershop owners must advertise their services and share engaging content to attract clients.
The first step is to list the barbershops on online directories and have a website that appears when potential clients search for local service providers online. The website and social media should give potential clients a glimpse of what happens in the barbershop to entice them to book appointments.
An online booking system can help increase the number of clients and avoid the inconvenience of responding to calls from potential clients. When posting on social media, include the business name, contact information, website, booking link, and business hours.
Maximize Working Hours
Many barbers think of increasing the number of hours they work daily to increase income. However, the business owner can maximize the number of clients served without increasing working hours. They can serve more customers by working with part-time barbers during peak hours.
With enough employees, clients will always choose their desired time and get relevant services. Remember to consider missed appointments as a loss to the business. So, email or text reminders can help to reduce missed appointments.
Set Realistic Prices
Many service providers are unable to determine what their services are worth. They end up overcharging their clients, who could switch to competitors, or undercharging them, reducing their profits.
The secret to appropriate pricing lies in accounting for the time, skills, equipment, and products needed to provide the desired services. Researching the pricing for similar services can help set a realistic price and maximize profit without losing clients.
These tips can help grow a barbershop and maximize profit. So, barbershop owners should apply them and hire a reliable hairstyling and haircut services team. They should also consult marketing and financial management professionals to help make sound marketing and financial decisions.
